Understanding country tiers is essential for anyone running SEO or affiliate campaigns, as it helps you target the right audiences based on purchasing power, ad rates, and conversion potential. For example countries belonging to tier 1 will have high CPM/CPC, advanced e-commerce markets, and better conversion rates than tier 2 and 3. Here is the List.
Tier 1 Countries
In SEO and affiliate marketing, Tier 1 countries generally refer to the most valuable, high-income markets with the strongest purchasing power and best ad rates. Here’s the standard Tier 1 country list:
- United States
- United Kingdom
- Canada
- Australia
- New Zealand
- Germany
- France
- Netherlands
- Switzerland
- Sweden
- Norway
- Denmark
Tier 2 Countries
Here’s a Tier 2 countries list in SEO/affiliate marketing terms — these are mid-income countries with decent purchasing power and growing online markets:
- Italy
- Spain
- Portugal
- Greece
- Poland
- Czech Republic
- Hungary
- Slovakia
- Croatia
- Estonia
- Lithuania
- Latvia
- Israel
- United Arab Emirates
- Saudi Arabia
- Singapore
- Malaysia
- South Korea
- Japan
- Hong Kong
- Argentina
- Chile
- Brazil (urban areas)
- South Africa
Tier 2 traffic usually has moderate CPM/CPC and reasonable conversion rates, making it good for scaling campaigns.
Tier 3 Countries
Here’s a Tier 3 countries list — these are generally low-income or developing countries with lower purchasing power and lower ad rates:
- India
- Pakistan
- Bangladesh
- Nepal
- Sri Lanka
- Afghanistan
- Philippines
- Vietnam
- Cambodia
- Indonesia
- Myanmar
- Nigeria
- Kenya
- Ghana
- Uganda
- Ethiopia
- Tanzania
- Morocco
- Egypt
- Algeria
- Iraq
- Iran
- Syria
- Yemen
- Sudan
Tier 3 traffic usually has the lowest CPM/CPC and lowest conversion rates, but very high volume potential.